Subaru x National Ski Patrol Partnership
Overview
Lead design and art direction for a co-branded campaign between National Ski Patrol and Subaru, focused on strengthening brand alignment and increasing engagement within the outdoor and mountain safety community. The work spanned digital, print, and on-mountain applications, requiring a cohesive visual system.
Role
- Art Direction
- Visual Design
- Campaign System Development
Approach
Developed a flexible visual system that prioritized clarity, hierarchy, and adaptability.
Key decisions included:
- Creating a structured layout system to unify co-branded materials
- Balancing typography and color usage to ensure both brands were equally represented
- Designing for legibility and impact across signage, print collateral, and digital placements
Execution
Final deliverables included a range of campaign assets such as:
- A fleet of wrapped Subaru Outback vehicles distributed to 9 different ski patrollers across the country
- Print collateral and promotional materials
- Digital assets supporting the partnership
Outcome
The result was a unified campaign that strengthened the visual connection between National Ski Patrol and Subaru while supporting real-world usability across multiple touchpoints. The system allowed for ongoing adaptation and extension throughout the season.
