Stio Seasonal Catalogs 2022-2023
Between 2022 and 2023, I designed six seasonal product catalogs that translated Stio’s brand and merchandising strategy into engaging print experiences. Working from creative briefs and content wireframes provided by the brand team, I developed page layouts that balanced storytelling, product presentation, and technical accuracy while collaborating with studio photographers to define creative goals for product imagery and provide art direction for group product photography.
I shepherded each catalog through multiple rounds of cross-functional review, partnering with marketing, merchandising, copywriters, and production teams to refine content, resolve feedback, and prepare files for print. My responsibilities extended through final production and press proof review, ensuring every catalog met the highest standards of quality before reaching customers.
