Erica Clifford

Stio 2025 Holiday Gift Guide

Each holiday season, I partner with the brand marketing team to help evolve and execute Stio’s Holiday Gift Guide campaign across both digital touchpoints. Working from the established seasonal creative direction, I extended the campaign identity into a cohesive, omnichannel experience that helped customers discover products and navigate holiday shopping with ease.

My role included translating the core visual system across email marketing, landing pages, social assets, digital advertising, and in-store materials, ensuring every execution felt consistent while adapting to the unique needs of each channel. I collaborated closely with copywriters, brand managers, and performance marketing partners to balance creative storytelling with merchandising priorities, maintaining brand integrity while delivering assets on tight seasonal timelines.

The result was a unified holiday campaign that created a seamless brand experience across every customer touchpoint, reinforcing Stio’s premium outdoor aesthetic while supporting one of the brand’s most important retail seasons.