Erica Clifford

Stio 2023 Holiday Gift Guide

For the 2023 Holiday Gift Guide, I partnered with the marketing team to translate the established seasonal campaign identity into a cohesive email experience. Working within an existing creative framework, I implemented the visual direction across a series of promotional, editorial, and product-focused emails, ensuring each communication remained consistent with the broader holiday campaign while meeting the unique needs of the channel.

I created additional illustrated elements, adapted typography, color, imagery, and layout systems to support a variety of merchandising stories, balancing brand expression with clear product discovery and conversion goals. Throughout the campaign, I collaborated closely with copywriters and brand managers to deliver polished, on-brand creative on an accelerated holiday production schedule while maintaining consistency across every customer touchpoint.