Powderfall Event Branding

I developed the brand identity for Powderfall 2022, National Ski Patrol’s biennial Education Conference held in Breckenridge, Colorado. The goal was to create a visual system that honored the organization’s rich history while giving the event a distinctive identity of its own. Inspired by alpine landscapes, classic ski patrol heritage, and the spirit of professional development, the brand combined a custom logo, a color palette inspired by cool winter tones, clean, timeless typography, and a flexible library of supporting graphics across digital and physical touchpoints. From editorial layouts and event apparel to commemorative badges, stickers, and a custom Deuter backpack collaboration, the identity created a cohesive experience that celebrated the National Ski Patrol community and its shared pursuit of education and excellence.